Essentials of Effective Copywriting

Learn: what to ask for, what to look for and what to refuse when dealing with your copywriter.

The Essentials of Effective Copywriting includes:

  1. The essentials of web copy
  2. Essential search engine optimisation (SEO)
  3. The power of proof: lift your web copy with proof points
  4. Beyond words: unburden your copy and share the workload
  5. The secret behind the best copy in the world
  6. The high price of jargon
  7. How to keep your website alive

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