Essentials of Effective Copywriting
Learn: what to ask for, what to look for and what to refuse when dealing with your copywriter.
The Essentials of Effective Copywriting includes:
- The essentials of web copy
- Essential search engine optimisation (SEO)
- The power of proof: lift your web copy with proof points
- Beyond words: unburden your copy and share the workload
- The secret behind the best copy in the world
- The high price of jargon
- How to keep your website alive
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