Natural, Authentic Copywriting

“Working with Leif was a pleasure – the content he produced for us not only met the brief, but also exceeded our expectations. His copy was exactly what we needed and made complex subject matter easy to understand. I’d recommend Leif to anyone and I’m looking forward to working with him again in the future.”

Lauren Pope, uSwitch

I’m a deeply honest person, and I believe that marketing should be a simple process of sharing information:

You have products that people want. We need to make sure that those people can find your products, and we need to answer their questions.

Mixing User-Experience & Marketing

My approach to writing for the web fits very well with a user-experience (UX) mentality. I focus on the user, or as marketing would put it, the prospect.

To my mind, UX and marketing have aligned goals, it’s just that the two groups use different language and have slightly different things in mind.

So whether you call it UX or user-centred marketing, it’s how I’ll be thinking about your customers.

What About My Style?

I write as the client that hires me. That is, I write in the style that is appropriate for each client, for each audience, for each product in each medium.

I can do serious, strict, silly, witty, sarcastic, absurd, professional, friendly, polite, conversational, fatherly, genial and downright rude. I can write in any style for any market.

Now request your free sample of web copy, before it’s too late!