Blogging is hard work. It’s not a quick, easy way to build web traffic. It’s time consuming and easy to get wrong. So should web developers and social media consultants be less keen to offer them to clients?
Andy Budd recently blogged about social media consultants, and his post got me thinking.
As Andy points out, many corporate blogs are dull, unpopular and don’t reward the effort expended on them. Some organisations are never going to be able to blog well. If everyone’s too busy – or too bored – to blog, what’s the point in having one?
Should web developers and social media consultants think twice before loading another organisation up with a blog? Perhaps there should be a test to prove commitment to the blog before you’re allowed to have one.
Of course, the question of whether blogs are suitable for an organisation applies to other social media tools. And I think that’s the point – not all social media tools suit all organisations.
It reminds of me of pet ownership. Everyone wants a pet, but nobody wants to pick up the poop, or walk it. Well, you want to walk it at first, when it’s fun. But then it’s cold, or raining, or Top Gear is on, and you don’t want to walk it any more. Who is going to keep blogging when Top Gear is on?