Oh, dear reader, I was so naive! When I began blogging, all those year ago, I thought that the aim of my endeavours was to develop a large readership. To gradually, through perseverance and good writing, increase the number of people who read my blog.
The Dream of a Big Blog
And although I’m naturally a humble kind of guy, I dared to dream that I would eventually have a loyal following, a steadily increasing band of followers. Careful readers who enjoyed my words, employed my advice and conversed in comments.
The Reality of a Small Blog
So far, that has not happened. I don’t cause controversy, or get many comments. Sometimes I wonder if anyone’s reading at all. But that doesn’t get me down.
Why a Small Blog is Still a Good Blog
My blog doesn’t need to be big to be good. Because this blog is good every time it is read by any one person (like you). If one person reads a sentence or two of my blog and thinks something positive, or gets a nice impression of me, then it’s worthwhile.
Blog – the Window into the Website
One of the web’s biggest problem is its facelessness. The web is anonymous, technological, artificial. It can be cold and scary. Blogs give us a chance to be human, and to chat a bit. We can be less formal, less contained and more revealing about our personalities.
My blog lets me drop my guard and write the way I speak. And that lets people get to know me, which seems to help them decide to employ me.
So even if you only have a handful of subscribers and a trickle of daily traffic, keep it up! A neglected blog is never a good advert for anything.