Using it well, of course, is a whole other topic. Developing social media management skills is quickly becoming a requirement in order to thrive as a business communicator. I think your 12-step plan is a great way to start. Put all that on a schedule and start working it into your operations. For real effectiveness, add objectives and metrics for each of the activities.

We are communicating differently as a result of social media and our web presence; this means we’re doing business differently, and our business operations need to reflect that.