Google isn’t everything: how Google doesn’t exactly reflect the real world

I’m going to say something that is bloody obvious, but bears repeating: Google’s search results do not always reflect real life.

What I mean is that many successful businesses have quite under-nourished websites, which appear on page 2 or 3 of any relevant SERPs (Search Engine Results Pages). While a number 1 position in Google’s results may be the Holy Grail of web marketing, it clearly isn’t everything.

What’s my point?

I help my clients find success on the web. I use Search Engine Optimisation (SEO) and off-site tactics to drive people towards their websites. I look for ways to generate interest and income in and around their websites. But it’s crucial that my clients and I remember that the web is just a part of the business environment.


The web is a great place, and it’s very useful for businesses, but it should not be the only aspect of a firm’s marketing activities. A website makes a perfect platform from which to start and to focus marketing activities around – but businesses also need to stand up in the real world. Those who don’t risk being overtaken by their more active counterparts. You may be winning the war on the web, but what are your competitors doing in real life?


  1. […] … Original post […]

    Pingback by » Google isn’t everything: how Google doesn’t exactly reflect the … — November 12, 2008 @ 10:05 am

  2. Palapple Blog | SEO Solutions for your Business…

    Thanks for sharing. Search engine optimization is indeed one of the most crucial areas in Internet marketing, it is a perfect bridge between technology and business….

    Trackback by Palapple | SEO Solutions for your Business — November 12, 2008 @ 2:01 pm

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