Highlight your differences. Why are you better, faster, cheaper or stronger than your competitors?
Work out your Unique Selling Proposition (USP) and then advertise it. Tell your customers why you’re better than the other guy.
A freelance copywriter can help identify the thing that makes your business special. Sometimes a fresh pair of eyes will see something new – something your customers will want to know about.
If the economy continues to make running a profitable business more challenging, differentiating yourself in a crowded market will become even more important.
Stand out from the herd and your customers will notice you.
(picture courtesy of Floppylion)