If your copy is a load of balls your bounce rate* will be sky-high. Bad copy can affect your bounce rate in a number of ways:
- Your visitors may have been expecting something different to what you are offering. Unclear copy can attract the wrong kind of visitor.
- Poor grammar or spelling tells people that you’re lazy and stupid. Correct your copy and people might stick around.
- Copy that doesn’t offer clear benefits will not persuade customers to buy or read on. Make your selling proposition obvious and stress your offering’s benefits.
- Verbose copy bores visitors. If your visitors get bored they may bounce off to a competitor who doesn’t waffle.
Copywriters understand the reasons why web users bounce off websites. If your website is suffering from a high bounce rate ask a copywriter to assess your site for flaws.
Identify weak spots and change them. Changing a website is simple so this process is quick and cheap.
Don’t let your copy let you down!
*Bounce rate = the rate at which people “bounce” away from your website. A bounce occurs when a visitor leaves your website without visiting any other pages. It’s a clear sign that they didn’t want to be there in the first place or don’t like something about your site.
(Picture courtesy of Tom Barnett)