Google case study

Project: working with an in-house design team to promote a small business initiative

Google needed…

Google were engaged in a campaign encouraging small businesses to get online. Their in-house design team contacted me to help them write copy for printed materials.

Work included…

We spent a couple of weeks at Google’s London HQ developing copy for their campaign.

Our work included:

• Highlighting the benefits of being online for small businesses
• Distilling complex messages into bite-sized copy
• Writing copy for a printed checklist and a brochure.

Results:

We quickly achieved the copy that Google needed and the items reached the printer on time.