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	<title>Freelance Copywriter &#124; Web / SEO Copywriter &#124; Brighton/London &#187; Ideo</title>
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		<title>Invention &#8211; The Ideo Way</title>
		<link>http://www.kendallcopywriting.co.uk/invention-the-ideo-way/</link>
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		<pubDate>Mon, 02 Mar 2009 16:36:19 +0000</pubDate>
		<dc:creator>Leif Kendall</dc:creator>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[Ideo]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://kendallcopywriting.co.uk/?p=1239</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.kendallcopywriting.co.uk/invention-the-ideo-way/' addthis:title='Invention &#8211; The Ideo Way ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>I&#8217;ve just been watching a program about Ideo (an amazing design company), after Dave Stone mentioned it on Twitter (thanks Dave!). It&#8217;s incredibly interesting to see how Ideo tackle design challenges. My favourite thing from the program is the way Ideo employees are allowed to change their work areas. One guy rigged up a rope [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.kendallcopywriting.co.uk/invention-the-ideo-way/' addthis:title='Invention &#8211; The Ideo Way ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.kendallcopywriting.co.uk/invention-the-ideo-way/' addthis:title='Invention &#8211; The Ideo Way ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div><p>I&#8217;ve just been watching a program about <a title="Ideo - product design" href="http://www.ideo.com/" target="_self">Ideo</a> (an amazing design company), after <a title="Dave Stone" href="http://builtbydave.co.uk/" target="_self">Dave Stone</a> mentioned it on Twitter (thanks Dave!).</p>
<p>It&#8217;s incredibly interesting to see how Ideo tackle design challenges.</p>
<p>My favourite thing from the program is the way Ideo employees are allowed to change their work areas. One guy rigged up a rope to lift his bike into the air, reducing clutter. Nobody complained, so someone else did the same. Soon, everyone was storing their bikes in mid-air. The process of innovation was not started with consultation: somebody tried something and waited to see if anyone complained. Nobody did.</p>
<p>I like that. Sometimes, life&#8217;s too short to consult everybody on everything. So if you want to dangle your bike from the ceiling, just do it. And ask forgiveness if anyone complains.</p>
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