Web copy to web marketing
I write a lot of copy for websites. After writing web copy, the natural progression is to ask: what next? And:
- How will people find this website?
- How will the right people know about this website?
- How will this website develop a life of its own?
- How can we make this website sell?
In short, writing copy for websites leads to thoughts of web marketing. And quite naturally my work has slipped from pure copywriting into Search Engine Optimisation (SEO) and web marketing. I recently added additional pages to explain these services – read about my approach to web marketing.
Web design from a web marketing point of view
Being a marketing kind of person, I view things from the point of view of the customer. I put myself in the shoes of my clients’ customers. As with all marketing, it never hurts to consider the marketing of a thing when you’re deciding the fundamentals. So don’t be afraid to ask a copywriter for their thoughts on your project.