10 ways to instantly improve your copy

Parking FeedbackI’m going to be posting a series of copywriting tips that should help anyone who writes copy. These are simple tips that aim to make your copy more readable, more persuasive and more effective at selling. I’ll publish one a week, so check back regularly for more free advice in the coming weeks, or plug yourself in to my RSS feed.

So here’s the first of ten:

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Ask someone to confirm that your copy makes sense. Does it make them want to buy? Do they understand what you’re selling? Can they spot any spelling mistakes?

While it’s a great idea to ask for feedback, be careful that you don’t end up writing copy by committee. Five people might have five opinions on your copy, but they probably aren’t all right. If you’ve done some research into what makes effective copy, then you’ll be able to decide which opinions are worth heeding, and which aren’t.

It’s a good idea to ask someone to review your copy who is “naïve”. By that I mean someone with no prior specialist knowledge of the product or service being offered – someone who represents the target audience for your copy. A naïve reader will provide a tough test for your copy, and if anything is unclear or poorly explained, you’ll find out.

Listening to criticism can be difficult, but stick with it and your writer’s skin will soon toughen into a thick hide, and you’ll find constructive feedback nothing but useful and interesting.

(Picture courtesy of Mixed Species)


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