SEO – Making Sense of Optimization
One of the most interesting and potentially confusing aspects of web copywriting is Search Engine Optimization (SEO).
Since entering the world of copywriting I’ve done a great deal of reading and spent a long time making sense of all the different opinions on this subject.
Pure Evil
It’s understandable, given the high stakes of search engine marketing, that people are desperate to climb up the search engine results pages (SERPs). It’s also understandable that some people want quick fixes, or cheats, to get to the top. People are tempted by the dark side!
So, after researching SEO and talking to colleagues, I would like to present a summary of my thoughts so far. I’m hoping anyone with an opinion will comment on this subject!
With a Little Help from Experts
A special thanks to Madhava and Prem of Dharmafly – social web development – for their input on this post!
