You might think that, as a freelance copywriter, I must spend some of my time convincing people to hire me. But I don’t. I’ll happily tell people about my experiences as a copywriter and the clients I’ve written for. I’ll even talk about my education and previous career. But I will not attempt to ‘sell’ myself to a potential client. And that’s purely because if you don’t think you need a copywriter – if you don’t think a copywriter offers real benefits – then you should not hire one.
Writing copy is a tough service to sell, partly because most humans can write. So paying someone else to write for you can feel unnatural – like asking someone to do your blinking.
If you don’t think you need a copywriter, don’t hire one. If you understand marketing, and how the web works, and how to write persuasively in a way that will bring people to your website and encourage them to sign up and buy, then you should definitely write your own copy.
If you want to know how a copywriter might help you, then maybe read:
The 5 benefits of using a copywriter
The skills you need to be a freelance copywriter
or download one of my PDF guides and write your own copy:
How to write for the web (PDF)
Essential SEO: How to build links
