Address your reader – Copywriting tip #1

The best way to make your copy more appealing, more persuasive and more effective at selling is to address the person reading it.

Use ‘you’ wherever possible. You shouldn’t be afraid of addressing your reader. Be direct – speak to the human being that is reading your writing. All of your customers are people and they will appreciate being spoken to directly.

(Picture courtesy of And all that Malarkey)