Copywriting: my year in review

2017 has been a year full of writing, as well as some big new challenges.

My attention has been slightly divided, because although I’m a full-time freelance copywriter, I’m also running ProCopywriters, the association for commercial writers. This is incredibly rewarding and means I make contact with loads of other copywriters, it’s impossible to find the time for my own marketing.

Copywriting Conference

Managing and promoting a conference for 200 copywriters was a brand new experience. And terrifying. But the day went brilliantly and it was mostly very well received.

The attendee survey that we sent out after the event has given me tonnes of ideas for our next event. Next year will be bigger and better.

Clients and projects in 2017

In 2017 I finally put plans together to fix one of the biggest problems I’ve faced as a freelance copywriter. The problem is that I’m usually drafted in to write a specific bit of content, and then the client takes the content and does something with it. But I’m no longer involved, so I can’t advise further, nor can I help the client find traffic for their website, or promote their business on social media. With this limited remit, it’s difficult to make big changes, or to achieve big success.

In reality, I wanted to be more than just a copywriter; I want to be involved in devising and implementing marketing strategies. I want to help clients get the full potential from their website by thinking about the entire digital experience. And I believe the best way to support a business is on a regular, ongoing basis.

So this year I’ve been offering clients monthly packages. This means they can secure my time each month, and know that their blog, newsletters and social media are all taken care of. My clients get certainty, simplicity and new business leads, and I get the satisfaction of seeing my copy at work.

Some of the projects I’ve completed in 2017:

  • Maserati brochure copy
  • Medact nuclear war report
  • Cats Protection information pages
  • Barclays intranet content

Approaching a decade in business

When you start a business, you don’t know if you’ll be going for two weeks or two decades. When I started, I had no clue if freelancing would work out. So when I realised that six months had passed, and I was still going, and supporting myself and my young family, I was thrilled (and relieved). I’ve been very aware of my business anniversaries as they pass, because I’m still delighted and surprised that this big idea worked out.

Next year will be ten years since I formed Kendall Copywriting Ltd


Leave a comment

Let’s chat about your projectContact us