Overwhelmed by Blogs? A Strategy for Reading Less and Learning More

Britain Going Blog Crazy - Metro Article

There are a lot of blogs out there – too many to read. It’s easy to get overwhelmed by blogs, with an RSS reader riddled with unread posts, or hundreds of bookmarked sites that you’re never going to revisit.

The Other Problem with Blogs

If you read a handful of blogs about SEO, or copywriting, or fruit farming, you’ll probably end up reading similar opinions in similar blogs by a bunch of people that you don’t know. It’s easy to waste time reading recycled ideas.

Going Local

I have a new strategy for reading blog posts, which brings me nice ideas and doesn’t overwhelm me, and I thought I would share it.

Step 1

I check the Brighton New Media website. (This website collates posts from Brighton’s digital media bloggers – so I can read them all in one place.)

Every day or two I peruse the new posts. I read as many as interest me, and leave comments wherever possible.

Step 2

I’m a regular Twitter user, so I tend to discover good blog posts from my Twitter friends. People share the good stuff, so it’s reasonable to assume that the good stuff will find its way to me, eventually.

So sure, I may be missing all kinds of wonderful stuff, but even if I spent most of my working life reading blogs, I’d still miss something.

For those not in Brighton…

The Brighton New Media (BNM) website is central to my strategy, so what should you do if you like my approach but don’t live in Brighton? I don’t know! Perhaps you could set up a BNM equivalent for your town.


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