Project: Ongoing copywriting for the Mercedes-Benz website

Mercedes-Benz needed…

For several years I worked with a digital agency to produce a wide range of copy for Mercedes-Benz and their brands.

I wrote copy for web pages, interactive promotions, emails and microsites for:

  • New car models
  • Corporate services
  • smart cars
  • Vans and trucks

Work included…

Mercedes-Benz often needed assistance at short notice. Typical projects involved taking a minimal brief and turning around copy in a day or two.

I’m not a natural petrol-head, so I took the time to research cars and read third-party car reviews so I could develop the right language to use to promote some incredible Mercedes-Benz and AMG models.


I helped the digital agency to deliver a wide range of campaigns on time – providing copy that was harmonious with the prestigious Mercedes-Benz brand.


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