Project: Ongoing copywriting for the Mercedes-Benz website
Mercedes-Benz needed…
For several years I worked with a digital agency to produce a wide range of copy for Mercedes-Benz and their brands.
I wrote copy for web pages, interactive promotions, emails and microsites for:
- New car models
- Corporate services
- smart cars
- Vans and trucks
Work included…
Mercedes-Benz often needed assistance at short notice. Typical projects involved taking a minimal brief and turning around copy in a day or two.
I’m not a natural petrol-head, so I took the time to research cars and read third-party car reviews so I could develop the right language to use to promote some incredible Mercedes-Benz and AMG models.
Results:
I helped the digital agency to deliver a wide range of campaigns on time – providing copy that was harmonious with the prestigious Mercedes-Benz brand.
