Quick Copywriting Tip #1

Be positive.

Always say what is, rather than what is not.

So instead of “We will never be beaten on price,” you could say “Unbeatable on price.”

The second version turns a very negative statement into a positive one. Positive messages are better because it makes you sound more optimistic. The second version is an altogether sunnier statement.


  1. Can’t wait for your next quick tip- thanks!

    Comment by Chance — February 22, 2008 @ 1:31 pm

  2. Short, simple, and to the point. I like that.

    Comment by Laura — February 23, 2008 @ 5:43 pm

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