Why you should let your copywriter be a tad adventurous…


More wisdom on corporate communication from John Simmons’ We, Me, Them & It – How To Write Powerfully for Business

On the subject of ‘fanciful’, ‘playful’, ‘imaginative’, ‘passionate’ or ‘intellectual’ language and its use in business, John suggests that we should take a few risks. Loosen up, and say what you feel. John writes:

“More and more, as I work with companies, they are yearning to be more than just an organisation focused on delivering numbers. They want to be seen as risk-taking, creative, entrepreneurial – otherwise they are too grounded in the reality of simply earning a living.”

So perhaps you should let your copywriter express your business in fresh, honest and direct language. Take a few risks, open yourselves up and let your customers know that you’re human.

Then John offers a lovely quote from John Scully of Apple:

“The new corporate contract is that we’ll offer you an opportunity to express yourself and grow, if you promise to leash yourself to our dream, at least for a while.”

Why can’t I have that written into my employment contracts?

(Picture courtesy of Broterham)


  1. Palapple Blog | SEO Solutions for your Business…

    Thanks for sharing. Search engine optimization is indeed one of the most crucial areas in Internet marketing, it is a perfect bridge between technology and business….

    Trackback by Palapple | SEO Solutions for your Business — August 29, 2008 @ 1:01 pm

  2. […] bookmarks tagged adventurous Why you should let your copywriter be a tad advent… saved by 5 others     wiirocks1010 bookmarked on 09/03/08 | […]

    Pingback by Pages tagged "adventurous" — September 3, 2008 @ 5:19 pm

  3. […] More of my thoughts on marketing, web design, usability and copywriting […]

    Pingback by On the horizon from Kendall Copywriting - 2009 | Copywriter, Brighton | Web Copywriter | SEO | Marketing — January 1, 2009 @ 2:22 pm

Leave a comment

Let’s chat about your projectContact us