Carefully crafted copy
Without regular, persistent, thoughtful marketing, most freelancers would not last long out of regular employment.
So don’t forget to market yourself. You are a brand, a business and a person. All three are marketable. Some people shy away from marketing, perhaps because it sounds too American and corporate, but to me ‘marketing’ just means telling people that you exist. If you’re offering a good, professional service there’s no reason why you shouldn’t let people know.
This thought is probably more useful to people considering a freelance career, rather than those who’ve already taken the plunge:
Freelancing is not an easy option. Freelancers are constantly finding jobs, losing jobs, finding jobs, losing jobs… Freelancing means fluctuating fortunes, financial roller-coaster rides, and a constant fight for success.
And I love all that – but it’s definitely not easy.
Don’t rely on anything.
Projects fall through, get put back. If you’re relying on one project or one client then you’re in a dangerous position. Have fall-back options. And sometimes it’s better to be slightly doubled-up with work because so many things get delayed. If you space everything out too much you will probably find yourself waiting for things to happen, earning nothing.
Kendall Copywriting Ltd 2008 - 2012
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