wagamama case study

Client: WickedWeb for wagamama

Project: Copywriting for wagamama websites (US & UK)

wagamama needed:

  • original writing for wagamama’s new website
  • copy that was as friendly and warm as their restaurants

Work included:

  • eating noodles (seriously)
  • interviewing a wagamama restaurant manager to help us get closer to their brand
  • working closely with WickedWeb to produce copy that fitted the brief and delighted the client


  • all content delivered on-time
  • copy approved with few amends
  • re-hired to produce copy for US website



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