Blogging has revolutionised the way organisations communicate with their clients and peers.
CEOs are blogging about their work. Organisations are opening up, creating greater transparency in their dealings with customers.
Anyone in business that wants to blog must understand that the key to a blog’s appeal is honesty.
Readers accept that the CEO may need an editor, but they won’t accept ghost-written posts from an office junior. Blog content must always be high-quality, pertinent material, direct from the boss.
Copywriters make perfect editors – leaving your voice and your message intact while weeding out errors and improving readability.