“If you want to be seen as a cool place to work, then you need to have a blog. And it’s not just about being cool; it shows that you believe in being open and transparent. Customers also prefer to deal with a company that is not just a faceless entity.”
– Debbie Weil, as quoted in the Guardian article “Why CEOs should learn to love the blog”
Now this article is a couple of years old, but it’s still very relevant. I like the idea of smaller companies using blogs as a way to connect to customers in a cost-effective manner.
But, given the enormous number of blogs in existence, only quality blogs (regular, interesting and informative) will find an audience.
One point not mentioned in the article is the significant Search Engine Optimisation value of blogging. Take a look at my free white paper if you want more information: Free White Paper – Blogging for Business