Gaining Trust on the Web

Don’t hide behind your website. Too many businesses barricade themselves behind a chunky website, giving visitors no easy way to get in touch.

What are they afraid of?

Whenever I struggle to find a telephone number, postal address or email address on a website, I immediately begin to think the owners have something to hide.

If your business has great products and efficient customer services, you should have no reason to deny your users the opportunity to contact you.

When writing copy for the web, I always advise clients to be bold in displaying contact details. It’s a great way to gain the trust of your visitors.

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