Bloggers vs. Journalists

This recent article from the Guardian suggests that journalists should learn lessons from bloggers, and adapt.Lego Blogger

While I agree with the author’s assertion that journalists should be less suspicious of bloggers and their work, I don’t agree that "there is no perfect example of journalists and bloggers working in harmony". Surely bloggers and journalists are working in harmony all the time? Journalists write articles which appear in news outlets, and then bloggers discuss them. It seems like a happy union to me.

For a business that is blogging, or considering blogging as a way to increase the life around their website, the important point to take from this article is the reminder that blogging is a conversation . To quote Adam Tinworth :

"Most media people don’t realise that blogging is a community strategy. They think of it as a publishing process… They certainly don’t think of it as a conversation."

You’ll have much greater success as a blogger if you invite discussion, allow comments and refer to other bloggers. Although, if you prefer, you’re quite welcome to sit and talk to yourself .

(Lego Blogger picture courtesy of minifig )

Linger longer over my words

I’m pleased to see that visitors to my site and blog spend (on average) 5 minutes here!

Thanks to you for stopping by and reading my words. I’ve recently been compiling my blog posts into permanent content which you might want to check out. Of course, this may take the length of your visit beyond the 5 minute mark!

Ask for Feedback – Writing Tip #3

It can be hard to hand over your writing to someone. New writers often get very shy about their work, and nervous of what people will think.

But it’s important to get started with the process of finding readers.

Your first readers may be family, then friends, or anyone who will take the time. But whoever these readers are, they will provide an invaluable service.

Any advice, whether from a professional writer or an occasional reader, is useful. It will also get you used to the apprehension of waiting to hear what people think of your writing.

Criticism is hard to take, but it gets easier. Especially when it’s intelligent, constructive criticism that helps you progress.

Calling all Brighton Geeks – Project Brighton Needs Your News!

Have you got a Brighton technology or new media story? Has your organisation got something going on?

Project Brighton wants your news.

Project Brighton is a series of projects and initiatives promoting and supporting the digital community in Brighton.

Project Brighton wants to tell the world about Brighton’s thriving geek community.

I’m going to be blogging for Project Brighton so if you have a story to tell or an interesting project you’d like to shout about, get in touch.

Even the boss can blog (with a little help)

Blogging has revolutionised the way organisations communicate with their clients and peers.

CEOs are blogging about their work. Organisations are opening up, creating greater transparency in their dealings with customers.

Anyone in business that wants to blog must understand that the key to a blog’s appeal is honesty.

Readers accept that the CEO may need an editor, but they won’t accept ghost-written posts from an office junior. Blog content must always be high-quality, pertinent material, direct from the boss.

Copywriters make perfect editors – leaving your voice and your message intact while weeding out errors and improving readability.

Why CEOs Should Learn to Love the Blog

“If you want to be seen as a cool place to work, then you need to have a blog. And it’s not just about being cool; it shows that you believe in being open and transparent. Customers also prefer to deal with a company that is not just a faceless entity.”

– Debbie Weil, as quoted in the Guardian article “Why CEOs should learn to love the blog

Now this article is a couple of years old, but it’s still very relevant. I like the idea of smaller companies using blogs as a way to connect to customers in a cost-effective manner.

But, given the enormous number of blogs in existence, only quality blogs (regular, interesting and informative) will find an audience.

One point not mentioned in the article is the significant Search Engine Optimisation value of blogging. Take a look at my free white paper if you want more information: Free White Paper – Blogging for Business

Blogging for Business – White Paper Finds Audience

Our white paper – Blogging for Business – is already gaining an audience.

Raj Anand of Kwiqq put it up on – a very useful site that offers free documents – and we’ve already had 955 hits!

If you’re in business of any kind I highly recommend; there are tonnes of useful documents available and they’re all free to download.

Blogging for Business – Free White Paper

Free White Paper – Blogging for Business (click here to download PDF document)

Have you ever wondered how your business can use blogging? Or wondered why blogging might be useful?

Our new white paper looks at the benefits blogging can bring your business, and gives clear instructions to get you started.

If you’re not sure what a blog is, click here.

Thanks to Madhava Bailey of Dharmafly and Raj Anand of Kwiqq – fellow bloggers who also worked on this white paper.

Let’s chat about your projectContact us