Ask for Feedback – Writing Tip #3

It can be hard to hand over your writing to someone. New writers often get very shy about their work, and nervous of what people will think.

But it’s important to get started with the process of finding readers.

Your first readers may be family, then friends, or anyone who will take the time. But whoever these readers are, they will provide an invaluable service.

Any advice, whether from a professional writer or an occasional reader, is useful. It will also get you used to the apprehension of waiting to hear what people think of your writing.

Criticism is hard to take, but it gets easier. Especially when it’s intelligent, constructive criticism that helps you progress.

Calling all Brighton Geeks – Project Brighton Needs Your News!

Have you got a Brighton technology or new media story? Has your organisation got something going on?

Project Brighton wants your news.

Project Brighton is a series of projects and initiatives promoting and supporting the digital community in Brighton.

Project Brighton wants to tell the world about Brighton’s thriving geek community.

I’m going to be blogging for Project Brighton so if you have a story to tell or an interesting project you’d like to shout about, get in touch.

Understand Grammar – Writing Tip #4

Grammar Crisis in Sainsbury’s

Grammar and spelling are a writer’s tools. Just as a plumber must understand and own a set of tools, writers must have a good grasp of grammar.

If grammar troubles you, I recommend reading Strunk and White’s Elements of Style. It’s a classic (and very short) book on using English well.

Once you get writing, ask another writer to read your work. Ask for feedback on your style as well as your content.

Practice writing and your grammar will soon improve.

(Picture courtesy of Richard Leeming)

Even the boss can blog (with a little help)

Blogging has revolutionised the way organisations communicate with their clients and peers.

CEOs are blogging about their work. Organisations are opening up, creating greater transparency in their dealings with customers.

Anyone in business that wants to blog must understand that the key to a blog’s appeal is honesty.

Readers accept that the CEO may need an editor, but they won’t accept ghost-written posts from an office junior. Blog content must always be high-quality, pertinent material, direct from the boss.

Copywriters make perfect editors – leaving your voice and your message intact while weeding out errors and improving readability.

Gaining Trust on the Web

Don’t hide behind your website. Too many businesses barricade themselves behind a chunky website, giving visitors no easy way to get in touch.

What are they afraid of?

Whenever I struggle to find a telephone number, postal address or email address on a website, I immediately begin to think the owners have something to hide.

If your business has great products and efficient customer services, you should have no reason to deny your users the opportunity to contact you.

When writing copy for the web, I always advise clients to be bold in displaying contact details. It’s a great way to gain the trust of your visitors.

Feed Your Imagination – Writing Tip #5

Gluttony

Your imagination will not feed itself.

If you want to write, you’ll need ideas to fuel your writing.

If you fill your brain with lots of interesting stuff, interesting stuff will come spilling out.

Consider your inputs as imagination fuel. What kind of things are you exposed to? Do you have a life filled with routine? If you’ve had the same job for a long time, take the same route to work, have the same old friends, re-read favourite books, only read a static selection of magazines and only ever watch the same shows on TV, you’re not giving yourself much chance of having a great idea.

Expand your circle of influences. Change things in your life. Do something you don’t normally do. Accept an invitation that you wouldn’t normally. Be adventurous. Watch a film that doesn’t naturally appeal to you.

New experiences, outside of your usual range, can trigger new thoughts.

The more you put into your brain, the more you can expect to get out.

(Picture courtesy of Sekator)

Brighton Idea – Connecting You to Compost

Premasagar Rose, Brighton-based web worker with Dharmafly, has submitted a brilliant idea to Social Innovation Camp ahead of the conference in April.

If you rue the waste of perfectly good vegetable peelings, but have neither garden nor compost bin, Premasagar’s idea may change the way you recycle!

As Premasagar writes on sicamp.org:

‘Social Compost’ [working title] would be a drop-dead simple website, based around an interactive map. There would be an option to add yourself to the map and to offer either kitchen peelings or mature compost. You could use the map to find others who are offering either peelings or compost.

So with Social Compost, those without gardens can find a loving home for their compostable waste.

As someone who religiously cleans, sorts and recycles rubbish, I hate to chuck out so much good fodder.

Visit Social Innovation Camp to register your support for this idea. One day Social Compost could be a reality.

Why CEOs Should Learn to Love the Blog

“If you want to be seen as a cool place to work, then you need to have a blog. And it’s not just about being cool; it shows that you believe in being open and transparent. Customers also prefer to deal with a company that is not just a faceless entity.”

– Debbie Weil, as quoted in the Guardian article “Why CEOs should learn to love the blog

Now this article is a couple of years old, but it’s still very relevant. I like the idea of smaller companies using blogs as a way to connect to customers in a cost-effective manner.

But, given the enormous number of blogs in existence, only quality blogs (regular, interesting and informative) will find an audience.

One point not mentioned in the article is the significant Search Engine Optimisation value of blogging. Take a look at my free white paper if you want more information: Free White Paper – Blogging for Business

Brighton’s Best New Media Content Collected

James Wragg’s Planet BNM website collects blog posts from Brighton’s new media bloggers.

Anyone interested in what’s happening in Brighton’s digital scene should take a look. And if you’re blogging new media in Brighton, join the list!

Are Copywriters Partly to Blame for Shrinking Vocabulary?

“Instead of stretching minds, worlds – including the world of words – are being shrunk to fit them.”

So writes Lynsey Hanley in the Guardian.

Lynsey’s article discusses society’s growing inarticulacy, and the way in which our education system is designed to suit capabilities rather than challenge them.

This got me thinking because copywriters are taught to use simple, plain English, to avoid baffling an audience they want to persuade. While this is clearly a sensible approach for business communications, copywriters should be wary of over-simplifying their writing.

We may eventually be left with too few words to adequately express ourselves.

Blogging for Business – White Paper Finds Audience

Our white paper – Blogging for Business – is already gaining an audience.

Raj Anand of Kwiqq put it up on edocr.com – a very useful site that offers free documents – and we’ve already had 955 hits!

If you’re in business of any kind I highly recommend edocr.com; there are tonnes of useful documents available and they’re all free to download.

Make Time for Writing – Writing Tip #6

Writer’s Block

A creative writing tutor once told me that the only difference between myself and Steven King was that Steven King had sat down, many times, and written.

Steven King had written a lot. I had written a little.

You can’t be a good writer if you don’t write.

So get started.

Many “writers” are people who call themselves writers without ever actually writing. These “writers” are always waiting for a good time to get started on the great idea they had five years ago.

These “writers” aren’t writers at all.

Busy lives make it hard to find the time to write, but it’s never impossible. If you currently wake at 7 to get ready for work, consider getting up at 6. Immediately you have an hour to write! Do you have a lunch break? If yes, why aren’t you writing in it?

I know life isn’t always as simple as I’ve made out, but with some creative thinking you should be able to make a few hours in your busy week to write.

** I’d love to hear from anyone who has a creative solution to the problem of finding time to write. Your tricks may help others! **

(with thanks to David AKA Lump of Hesitation for the great picture)

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