When you plan your website, how much of your budget do you assign to the content?
Too many organisations spend thousands of pounds on the design and development of their website, but fail to budget for content creation and management.
But what is the point of having a great-looking and easily-navigable website if the content is weak, or wrong, or off-message?
It’s hard to attribute a value to quality content, but it’s easy to see that while great design can impress potential customers, the design can’t tell people what you do, or what makes you unique. Nor can great design answer the questions that your potential customer have.
Great design is an essential component of a successful website, but without well-planned and well-executed content you have a pretty brochure that says nothing about your business.
If you want a website that is more than a costly but beautiful artefact, spinning in space, you need to think carefully about your content.
And if your budget is tight, why not consider spending less on the design and functionality, and spending more on the content?