Blogging can do amazing things for a business. But it’s not a fast way to find more clients or customers.
Blogging is very effective at:
- Building relationships with potential customers
- Boosting the SEO performance of your website
- Demonstrating your expertise
- Reminding people that you exist
- Proving that your business is a going concern…
But all this stuff takes time.
If you want overnight success, don’t bother with blogging
Faster results can be had with other marketing tactics, such as:
- Direct mail
- Email marketing
But these tactics will probably cost you more money than blogging.
And these tactics are great when you’re paying, but as soon as you turn off the cash tap, the benefits usually stop. You don’t get much residual benefit from an Adwords campaign. And while a few people might remember seeing your banner ad – or hearing your spot on the radio – as soon as you’re offline, the trickle of traffic comes to a standstill.
Blogging pays off over time
Getting a blog is like getting a dog. It’s a commitment. And you have to be prepared to care for the thing before you get one.
But if you do get a blog, and you care for it, and maintain it, and devote a little time to it every month, then it will flourish, and support you.
If you invest in your blog it will repay your efforts with new customers, more business and a greater awareness of your organisation.